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Data Cleansing Having duplicate records in a mail or telemarketing database can generate added costs in the thousands or even millions of dollars over a year's time. Duplicates are not always easy to find, because records may be identical except for a capitalization or an extra space. In addition, it may be necessary to add data from other sources to provide a complete mail-merge of screen display capability. Jim Payne's experience in data cleansing includes:
For more detailed information on Jim Payne's experience, go to "Rent-a-CIO". |
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